“Fake” News: A story that is embellished or even fabricated to draw headlines (at best) or drive the publisher’s agenda (at worst). This is the definition many people think of when asked about fake news.

Fake “News”: A story that is reported accurately, but it is not newsworthy; it is presented to draw headlines or drive the publisher’s agenda (are you seeing a pattern here?). This is the lesser known and consequently more insidious form of Fake News. It is a simple distractive or inflammatory device and has no meaningful public interest.